Unlock Record Sales This BFCM
with Proven Strategies

Maximize your holiday revenue with Plobal Apps' powerful mobile solutions and expert tips. Don't miss out—discover how to outpace the competition this BFCM!
Download BFCM Success Playbook
Download BFCM Success Playbook

How Plobal Apps Can Help You Seize the BFCM Opportunity: Maximize Revenue or Get Left Behind

Black Friday and Cyber Monday (BFCM) is a critical moment for D2C merchants to capture massive sales. In 2023, mobile app users generated over $78 billion in sales during BFCM, and that figure is expected to grow this year. The stark reality is that merchants who don't have a robust mobile app strategy in place are missing out on a huge revenue opportunity.

The Cost of Ignoring Mobile Apps
This BFCM

LOWER CONVERSION RATES ON WEB

Mobile apps convert 3x higher than websites, leading to significant missed conversions. In 2023, apps drove 35% lower cart abandonment compared to mobile sites.

MISSED ENGAGEMENT OPPORTUNITIES:

Push notifications have a 45% open rate versus emails’ 20%. Brands without them lost the chance to drive 146% higher engagement during BFCM 2023.

MISSING LONG-TERM BUYERS:

Without app re-engagement, up to 40% of first-time BFCM buyers in 2023 didn’t return for future purchases.

MISSED APP-ONLY PROMOTIONS

App-exclusive offers drive urgency and loyalty. During BFCM, 70% of shoppers preferred app-only discounts, with brands seeing a 20% uplift in revenue from app promotions compared to those without.

BFCM
SUCCESS
PLAYBOOK

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How Plobal Apps Will Drive Your
BFCM Success

SUPERIOR CUSTOMER EXPERIENCE

With smoother navigation and faster load times, Plobal Apps ensures higher conversion rates of 5-10%, compared to 1-3% on mobile websites.

REAL-TIME ENGAGEMENT

Personalized push notifications drive 50% higher conversions than emails, helping merchants recover abandoned carts and increase sales.

APP-EXCLUSIVE DEALS

Plobal Apps enables app-only deals and early access offers, boosting customer retention by 35% and driving repeat purchases.

Key Strategies for a Winning BFCM
with Plobal Apps

The Cost of Inaction: What You Stand to Lose Without a BFCM-Ready App

Failing to optimize your mobile strategy for BFCM doesn’t just affect this season’s revenue—it puts your long-term growth at risk. Data shows that users acquired during the holiday season can drive up to 15% incremental revenue over the next 6-8 months. Without a mobile app, you’re not only missing out on the 40% of sales driven by app-exclusive features, but you’re also losing potential repeat customers who could be contributing to your business for months after BFCM.
CASE STUDY
A D2C fashion brand using Plobal Apps reported a 30% revenue uplift during BFCM in 2023 compared to the previous year when they were only operating via their website. Their conversion rates surged, customer acquisition costs dropped by 20%, and average order value grew by 15% due to app-exclusive offers.

Conclusion: Act Now to Maximize
Your BFCM Revenue

Time is of the essence. With BFCM right around the corner, now is the time to invest in a mobile-first strategy powered by Plobal Apps. The businesses who embrace these tactics will see increased engagement, higher conversion rates, and maximized revenue. Those who don’t, risk falling behind the competition and losing out on the biggest sales event of the year.
BFCM Success Playbook
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