Improve conversion rate s, drive repeatinteractions and provide a flawless personalized shopping experience
A native app that has now becomeone of the primary sales channels for the business
15x increase in conversion rate as compared mobile web and desktop
Kid’s Fashion & Apparel
Finding a cost-effective way to directly connect with each shopper to boost engagement and retention
Designing a customized app & maintain personalized relationship with the shoppers
A Mobile App that generated $2.7 million+ in revenue and 100,000+ app downloads
Bailey’s Blossoms started out as a brand to sell unique hair accessories, back in 2009, in Arizona. But the lifestyle brand soon grew into clothing and accessories as well, making almost $10M dollars worth of sales a year.
As the brand established a name for themselves in the kids’ fashion industry, they started to notice a number of shoppers visiting their store from mobile devices. But getting these visitors to interact with the brand or nudge them to make a purchase became difficult.Bailey’s Blossoms saw a mobile site conversion rate of only 2.48%
As compared to their desktop site experience, mobile visitors found it difficult to interact with the online store. From searching for products and exploring other ranges available, to moving to the checkout and completing the purchase, mobile site visitors did not experience instant gratification. At every step, they’d have to wait for the mobile web page to load, giving them more time to rethink their purchase.Bailey’s Blossoms began searching for ways to enhance their mobile shopping experience.