Improve conversion rate s, drive repeatinteractions and provide a flawless personalized shopping experience
A native app that has now becomeone of the primary sales channels for the business
15x increase in conversion rate as compared mobile web and desktop
Finding a cost-effective way to increase mobile conversions, improve customer engagement and drive more sales
Designing native mobile apps to build lasting and personalized relationships with shoppers.
increase in mobile app conversion rate to 20.33%
Founded nearly four decades ago, Harneys & Sons was born in the basement of an inn, when John Harney developed a passion for tea. What started as a journey to master the art of blending tea, is now a brand that is renowned across the world for their distinctive blends. With a vision to make tea an everyday luxury, the brand today owns a bottling plant, warehouse, two stores and a thriving international eCommerce business.
As the brand established a name for themselves globally, they started to notice that a number of shoppers visiting their store came from mobile devices. But getting these visitors to interact with the brand or nudging them to make a purchase became difficult.
The brand immediately knew that they needed to create a simpler and a more interactive way of engaging these mobile shoppers. They needed to be present where these shoppers were the most active – their mobile devices, and clearly, a mobile site was not enough any more. The next step was making their brand more sticky with a mobile app.