INDUSTRY

Footwear

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PLATFORM

Shopify Plus

CHALLENGE

Improve conversion rate  s, drive repeatinteractions and provide a flawless personalized shopping experience

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SOLUTION

A native app that has now becomeone of the primary sales channels for the business

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RESULTS

15x increase in conversion rate as compared mobile web and desktop

INDUSTRY

Retail

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PLATFORM

Shopify Plus

CHALLENGE

A low converting mobile app with minimal repeat buyers.

SOLUTION

Switch app providers to Plobal Apps for personalized push notifications and hands-on conversion strategies.

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RESULTS

847% higher conversion rate on mobile.

How personalized recommendations helped

a hobby store improve online sales by 40%

40%

Growth in total sales

91%

Increase in AOV with in-app purchases

16%

In-app conversion rate

Hobbiesville, a niche hobby store with a massive online presence was struggling to convert customers who visited their store on mobile. They had a great SEO strategy and strong site traffic, but there was an issue. over 80% of their shoppers were on mobile, but only 2% of customers were actually purchasing. Something needed to change.

Knowing that the leaders in mobile commerce all use apps to drive sales, Hobbiesville launched an out-of-the-box app from Tapcart. But, for some reason, sales stayed stagnant. That's when owner, Edmond Georges read about Plobal Apps' personalized push notifications and hands-on conversion strategies from their mobile commerce experts. It was time for a change.

The switch from Tapcart to Plobal Apps

From their kickoff call, Edmond knew he was in good hands. Plobal's mobile commerce expert worked with the Hobbiesville team to develop a custom app download plan that would resonate with their audience. Next, they automated the 5 most effective push notification campaigns.

  1. Welcome series offer.
  2. Abandoned cart notifications.
  3. Price drop alerts.
  4. Abandoned browse messages.
  5. Back in stock notifications.

Adding a personalized touch made all the difference

Now that they had a custom mobile app and the foundations in place, it was time to get personal with their audience. Plobal Apps has unmatched in-app data, allowing Shopify merchants to segment their customers based on their online behaviors and send hyper-personalized messages that convert.

1. Their new mobile app drives 40% more sales

The Hobbiesville app raked in a substantial number of downloads with app-only product drops, exclusive offers, and in-app discounts. Getting these new customers to launch the app regularly and actively choose to engage with the brand in the app instead of on the website is a tough ask. But in addition to laser-focused, super-targeted push notifications, one of the strongest driving factors for such a high percentage of revenue coming from the app is the superior mobile shopping experience that the app provides. 

Customers naturally prefer the conveniences that apps offer – saved preferences and buying history, better, more accurate recommendations, easy order tracking, secure, more streamlined payment options, and much more. This is why customers usually spend an average of 18x more time on mobile apps, as compared to mobile websites. 

2. The AOV almost DOUBLED in-app

The AOV (Average Order Value) on the Hobbiesville website is $207.57 and the AOV in the Hobbiesville app is $396.31. That's an increase of 91% per order placed in app since partnering with Plobal Apps.

How'd they manage this? It's simple, hyper personalized data-backed push notifications. Push notifications can be customized to suit your brand image and tone of communication, and personalized based on customer history, buyer preferences, demographic data, geographical location, and app interaction, to an impressive degree – 1:1. With these valuable insights, the Hobbiesville app engaged customers enough to compel them to buy more and keep coming back regularly. 

3. An in-app conversion rate of 16%

Hobbiesville’s mobile web conversion rate was 1.71%, pretty typical for an online shopping website. But with a powerful mobile app, the conversion rate reached 16%, no that number isn't a typo. This was mainly thanks to their custom push notification strategy which not only generated sales but costs $0 to send.

4. A smooth mobile shopping experience

Merchants often complain of high rates of cart abandonment. Conversions that are almost in the bag, are abandoned because your check-out page is a maze. The smooth shopping experience that apps offer draws customers to buy in the app.

The Hobbiesville app saves buyer preferences so buyers can pick up where they left off every time they open the app to shop. And, if buyers don’t make a purchase and abandon browsing or add items to carts and abandon their carts, the app sends them targeted, personalized push notifications reminding them to purchase the items they left in the cart, guaranteeing a purchase.

About Hobbiesville

Hobbiesville is an Ottawa-based hobby shop that sells hot items like collectibles, trading cards, action figures, games, and toys. The brand provides an amazing IRL experience with its storefronts and a phenomenal online experience with its attractive website and power-packed mobile app.