How Bailey’s Blossoms made $2,700,000+ in 6 months with a mobile app

The challenge of turning mobile site visitors into customers

As the brand established a name for themselves in the kids’ fashion industry, they started to notice a number of shoppers visiting their store from mobile devices. But getting these visitors to interact with the brand or nudge them to make a purchase became difficult.Bailey’s Blossoms saw a mobile site conversion rate of only 2.48%

As compared to their desktop site experience, mobile visitors found it difficult to interact with the online store. From searching for products and exploring other ranges available, to moving to the checkout and completing the purchase, mobile site visitors did not experience instant gratification. At every step, they’d have to wait for the mobile web page to load, giving them more time to rethink their purchase.Bailey’s Blossoms began searching for ways to enhance their mobile shopping experience.

Firstly, the Plobal team has been incredibly attentive and was thorough with the process of getting to launch. Since developing our branded app, we have seen great performance. Special shout out to our success manager who has been working closely with us and making sure we kept the momentum going with app retention

Erin E. Hooley

Founder

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Bailey’s Blossoms

Adapting to AppCommerce to increase mobile conversions with Plobal Apps

As time progressed and expectations of the shopping experience on mobile grew, the lifestyle brand started to look into creating a mobile app for its shoppers.

Developing mobile apps for both iOS and Android users would take the brand anywhere from six months to more than a year. In addition, it would also require the brand to commit more resources towards app development and a team to maintain the app. Being on Shopify, Bailey’s Blossoms started to look for an alternative that could get them started quicker.

This is when the brand discovered Plobal Apps.In addition to the need for making mobile shopping easier for their customers, Bailey’s Blossoms also wanted to secure their audience from social media changes. An app would ensure that the brand had access to its customers at all times and could communicate with them without fear about the changes of social media algorithms.

1. Making mobile shopping more interactive with native apps

Result: Native iOS and Android apps in less than a week

Bailey’s Blossoms installed the Plobal app on their Shopify store. With the easy-to-use DIY editor, the brand was able to set up a native mobile app for iOS and Android users in less than a week. With further help from the Plobal Apps team, the brand was able to achieve the same look and feel in their app as they have on their desktop and mobile sites

• Custom mobile app branding
• Optimized home page to highlight best sellers
• Interactive product pages
• Mobile-optimized cart page and checkout

2. Driving more app installs from the desktop and mobile site

Result: 1,62,301 app installs in 6 months; USD 2,000,000+ total app revenue

The next step was to be able to notify visitors from Bailey’s Blossoms that they could now shop using their mobile app while on the go. To be able to do this, the following strategies were put to work:

• Setting up an announcement bar to link to the mobile apps
• Adding a link to the mobile apps on the pop-up
• Including mobile app install buttons to an exit banner
• Link to the mobile apps in the email header and footer (newsletters)
• Social media banners

With the above strategies, Bailey’s Blossoms was able to notify all of their new store visitors, subscribers and existing customers about their mobile apps and redirect the traffic to their app listings. This led to the brand organically getting 99,000+ app installs in 6 months.

3. Increasing repeat purchases with automated push notifications

Result: 3.5% increase in repeat purchases from the mobile app

According to a study by Criteo, mobile app users are twice as likely to return to your store within 30 days as compared to shoppers who simply access a site using the mobile browser. But to be able to do so, a brand needs to proactively communicate with its app users.

With automated push notifications, Bailey’s Blossoms was able to keep its app users engaged. Sending timely alerts for ongoing discounts and sales, abandoned cart reminders and product recommendations, the brand was able to drive 3.5% repeat purchases from their mobile apps in just six months.

4. Increasing average order value with greater brand loyalty

Result: 105% increase in average order value (AOV)

With the ease of mobile shopping, enhanced experience and an increased number of app sessions, Bailey’s Blossoms also saw an increase in their average order value. Their mobile shoppers got more comfortable exploring more products, leading them to buy more from the brand.

With personalized recommendations displayed during every app session, the lifestyle brand was also able to draw their users’ attention to new arrivals, exclusive products and more.